Press release

Monte-Carlo, 4 March 2026 – The Rolex Monte-Carlo Masters is proud to announce a new partnership with PokerStars, a leading global brand in gaming.

This collaboration – the first between the tournament and a gaming brand – opens up a new chapter for sports fans who will be able to experience the tournament in innovative and immersive ways, while further reinforcing Monaco’s status as a global benchmark in sport and entertainmen

“We are delighted to welcome PokerStars as an Official Partner of the Rolex Monte-Carlo Masters. This partnership reflects our shared commitment to excellence, strategy and world-class entertainment. Like tennis at the highest level, poker demands focus, composure and the ability to perform under pressure — values that resonate deeply with our tournament. We look forward to working with PokerStars to further strengthen Monaco’s position as a premier destination for elite sport and entertainment,” said David Massey, Tournament Director.

“We are incredibly proud to join forces with the Rolex Monte-Carlo Masters, with whom we share the values of sporting passion, ultimate challenge and entertainment,” said Enrico Rusi, Managing Director at PokerStars Italy. “Monte-Carlo has long been home to some of PokerStars’ most iconic live poker events, and this partnership allows us to connect that heritage with world-class tennis in a meaningful way. Through this collaboration, we are reinforcing our long-term presence in the region and strengthening our connection with audiences across Southern Europe, where both tennis and poker enjoy deep roots and passionate communities. I would also like to extend my sincere thanks to all the teams involved whose dedication, expertise and collaborative spirit have made this agreement possible”.

Monte-Carlo has long represented a symbolic home for PokerStars’ live events, including one of the most prestigious stops on the European Poker Tour (EPT). This year, the EPT Monte-Carlo will take place in the Principality of Monaco from 30 April to 10 May, shortly after the tennis tournament.

This proximity further underscores PokerStars’ strategic commitment to the territory, creating a unique bridge between two elite competitions that share a deep connection through sporting passion, mastery of skill and international appeal.

The partnership is built on the shared DNA of elite tennis and competitive poker. At the highest level, both disciplines are defined by meticulous preparation, strategic thinking and the ability to read opponents while maintaining composure under pressure. Whether on clay or at the table, success depends on anticipating moves, adapting tactics in real time and making decisive choices at critical moments.

This strategic collaboration also brings PokerStars’ “Feel The Game” positioning to life in a premium tennis environment, placing fans’ emotional journey at the center of the experience and bringing them closer to the action than ever before.

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About PokerStars

PokerStars is the home of poker for Flutter and operates the world’s most popular online and live poker tournaments across the globe. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best online security. More than 200 billion hands have been dealt on PokerStars, which is more than any other site. PokerStars is part of Flutter, the world’s #1 online gaming operator.

To learn more about responsible gaming, please visit: https://www.pokerstars.fr/about/responsible-gaming/

About the Rolex Monte-Carlo Masters

The Monte-Carlo tournament is the oldest clay-court tournament on the global circuit. It belongs to the ATP (Association of Tennis Professionals) Masters 1000 category. Held in April on the courts of the Monte-Carlo Country Club, this prestigious tournament welcomes more than 150,000 people over nine days of competition.

Contacts
Pokerstars: press@pokerstarsint.com
Rolex Monte-Carlo Masters: presse@smett.mc